About Us

At Crucial Innovations Corp (CINV), we are establishing a new standard for cultivating high-quality cannabis-based products for medicinal use (CBPMs) and enhancing quality throughout the global supply chain.

Our approach embraces the full potential of medical cannabis solutions through a comprehensive framework, built to improve an often complex and challenging system.

We are committed to offering more than just products; we’re building a new benchmark for trust, reliability, and patient care within the medicinal cannabis landscape.

What we do

Cultivation

Our nursery and cloning processes are conducted at our licensed subsidiary, Ember Pharms, based in South Africa. This ensures genetic consistency and maintains the quality needed for effective CBPMs. Interested in partnering with us? Get in touch to explore collaboration opportunities.

Nursery & Cloning

Our nursery and cloning processes are conducted at our licensed subsidiary, Ember Pharms, based in South Africa. This ensures genetic consistency and maintains the quality needed for effective CBPMs. Interested in partnering with us? Get in touch to explore collaboration opportunities.

Research & Development

Continuous research and development allow us to refine genetic profiles, optimise cannabinoid concentrations, and perfect cultivation protocols. These efforts aim to enhance patient outcomes and develop effective CBPMs.

Growing Network of Global Partnerships

CINV collaborates with an expanding network of global partners to enhance our cultivation capabilities. This collaborative approach helps us meet growing demand for our genetics while consistently delivering on efficacy and quality.

End-to-end Supply Chain Oversight

We maintain full oversight of the supply chain, from cultivation through to delivery, ensuring that all CBPMs meet EU-GMP standards for quality, safety, and consistency.

Import & Export

Our licensed partners enable us to navigate the complexities of import and export logistics for our CBPMs, ensuring compliance with diverse regulatory standards across different countries and meeting the varying legal requirements.

Processing & Packaging

Our medical cannabis undergoes processing and packaging in certified facilities, ensuring potency, safety, and adherence to EU-GMP requirements. Proper packaging guarantees product integrity and extends shelf life for patient safety.

Distribution

Our CBPMs are distributed via licensed clinics and dispensaries. These channels provide patients with seamless access, complete with prescription management, delivery tracking, and the assurance of consistent availability.

Our Facilities

At CINV, we’re dedicated to providing patients with consistent, effective medical cannabis. We operate from a SAHPRA-licensed, GMP-accredited cultivation facility in the Western Cape, South Africa.

This indoor setup allows us to precisely control the growing environment, resulting in high-quality flower and a reliable yield. Currently, we produce 50 kg every 8 weeks, and we’re excited about an upcoming expansion that will boost our capacity to 1.7 tons of dried flower per year from this facility.

Our Mission

To expertly navigate the power of medical cannabis, offering a seamless journey from seed to patient.

Our commitment is to provide access to high-quality, safe treatments, ensuring they reach patients through licensed clinics and dispensaries. By harmonising nature’s healing power with our stringent regulatory and operating standards, CINV is not just offering medicine; we’re working on building a new paradigm of trust and efficacy in the medicinal cannabis industry.

Our Vision

A future where we are all empowered to drive our own healthcare journey.

We dream of a world where healthcare is fundamentally reoriented. We want patients to be connected to the healing power of nature through our seamless and integrated network of cultivation, distribution, and care. The future we envisage is not just a service, but a synergistic ecosystem that evolves and adapts – always putting the patient first.

Meet our team

Contact us today to learn more about our life-changing medicinal cannabis products and patient-centered services.

JP Doran

CEO, CINV

Timothy Ambrose

Chairman, CINV

Darlington Mazvidza

CFO, CINV

Bernard Pieters

COO, Ember Pharms

Chris Ioannou

Head of Cultivation, CINV

Our cultivation techniques produce premium cannabis flower with remarkable structure, yields, THC levels, and terpene profiles.

Chris Ioannou,

Head of Cultivation

Through our exceptional genetics and strategic alliances, we are poised to supply the pharmaceutical industry with unparalleled GMP- Flower and GMP-Oil.

Jon-Paul Doran,

Founder & CEO